As popping corks or toasting with a glass of sparkling wine has long been tradition during celebratory and treat occasions, pent-up demand following pandemic lockdowns has only served to increase this segment’s growth, according to the latest OPM (On Premise Measurement) data from CGA.
“At a topline level, it’s no surprise that table wine holds the greatest share of the category (87.5%). However, sparkling wine is a growing segment that has been consistently popular among consumers recently and now holds a share of 10.7%,” it states. “In terms of the divide between white and red wine, there is a fairly even split with red holding a 47.5% share, white sitting at 45.5%, and the remainder made up of rosé and blends.”