Sir Isaac Newton’s Third Law states that “for every action there is an equal and opposite reaction.” This law has come to fruition among many propulsion systems where machines will produce a thrust that forces objects like airplanes or rockets through the air. In the beverage market, functionality has become the figurative propulsion system driving new product development.
In Chicago-based Mintel’s 2021 report titled “Functional Drinks – US,” Karen Formanski, health and nutrition analyst, noted that concept has been prevalent for many years, but was amplified during the pandemic.