Holiday comes as craft brewers work to recover from 9% drop in volume sales in 2020
Small Brewery Sunday, the national beer holiday created by the Boulder, Colo.-based Brewers Association (BA), returns for its third year on Nov. 28. The annual celebration encourages beer lovers to support their local breweries, brewpubs, and taprooms — small businesses that contribute to local communities and economies during the holiday season and beyond.
Since the onset of the pandemic, America’s small and independent craft breweries have adapted their business models to accommodate local health restrictions, supply chain issues, and shifts in consumer habits, many of which have the potential to translate into long-term changes in visitation and spending behavior. This year’s holiday comes at a critical time for craft brewers who are seeing a return in on-premise consumption but are still working to recover from the 9% drop in craft beer volume sales in 2020, the association says.