With ESPN’s “Monday Night Football with Peyton & Eli,” more commonly known as “Manning Cast,” the network is looking to engage with TV viewers on whole other level. “Offering multiple Monday Night Football viewing options for the next three seasons continues our innovation efforts and provides additional value for our fans,” said Jimmy Pitaro, chairman of ESPN and Sports Content, in a statement this July. “Peyton and Eli will bring a different approach, delving into conversation about broader, big-picture topics while also honing in on the game, much like fans do when watching with their family and friends.”
Much like how the sports broadcasting network is adjusting its approach to reach new audiences, beverage-makers are taking that proactive approach with their packaging. With Beverage Industry’s annual Best Packages of Year feature, the editors have selected a collection of packaging releases that address the demands and needs of today’s consumers. Whether it be seasonality, sensory or sustainability, this year’s honorees spotlight the importance packaging plays in product development.