Nearly half of Americans enjoy holiday advertising
One-third says holiday advertising puts them in festive mood
Almost half (47%) of American consumers say they enjoy holiday food advertising, with one-third (33%) saying it puts them in the right mood for the season, according to a new holiday-focused consumer sentiment survey from New York-based NCSolutions (NCS), a leading company for improving advertising effectiveness for the consumer packaged goods (CPG) industry.
Among the findings of the November 2021 consumer survey: nine out of 10 (90%) of Americans plan to cook the same amount or more this holiday season. In addition, 83% say they plan to spend the same or more on their holiday meals. That’s up 10% from NCSolutions’ 2020 survey in which 73% said their overall spending on Thanksgiving items would be the same or more than they spent in 2019.