Coca-Cola launches Christmas campaign under Real Magic platform
Film available for viewing in 90-plus markets
Coca-Cola, a brand of Atlanta-based The Coca-Cola Co., launched Real Magic at Christmas, a seasonal campaign that spotlights and celebrates the magic of community and togetherness. The multi-faceted campaign carries at its heart a simple message of festive joy and inclusion, reminding us that Real Magic is in the moments of connection we share with others.
Real Magic at Christmas is anchored by a new short film which is supported by a series of activations across digital channels including influencer partnerships, local community initiatives and in-store activations. The new film, created by dentsuMB UK and directed by Sam Brown of Rogue Films, embraces and celebrates human kindness with a renewed relevance for the world we live in today, the company says. Its uplifting tale shows a boy whose imagination and efforts gather a community’s goodwill at Christmas, creating a shared moment of magic around a festive meal and a Coke, it adds.