Companies plan to link retailers, technology, partners and more
ReserveBar, Ridgefield, Conn., has agreed to acquire New York-based Minibar Delivery, a leading marketplace featuring on-demand delivery of wine, spirits, beer, ready-to-drink cocktails, mixers and more. Minibar Delivery facilitates these deliveries by partnering with more than 2,800 retail partner locations nationwide, including independent liquor stores and iconic national brands such as 7-Eleven. The acquisition accelerates ReserveBar's expansion of its retailer fulfillment network and planned introduction of on-demand delivery capabilities.
The two companies plan to link their retailers, customer bases, technology, and delivery modalities to benefit consumers and supplier partners. Minibar Delivery now will offer an even greater selection of products, including special limited editions, new launches, and celebrity-owned spirits, as well as ReserveBar's personalized and engraved bottles and extensive gift offerings. In addition, suppliers will have access to both companies' comprehensive suite of marketing tactics, data and business intelligence, and technology solutions, it says.