G.O.A.T. Fuel named ‘Official Energy Drink’ of Los Angeles Lakers
Sponsorship activations to include launch of community-based initiative
The Los Angeles Lakers named El Segundo, Calif.-based G.O.A.T. Fuel as the official energy drink of the team. G.O.A.T. Fuel is a health-focused energy drink, founded by NFL Hall of Famer and noted G.O.A.T. Jerry Rice, his daughter Jaqui Rice Gold and Trevion Gold.
"The Lakers are one of the greatest sports teams of all time, and I'm excited they've chosen G.O.A.T. Fuel as their first official energy drink,” Rice said in a statement. ”Seeing how dedicated the team is both on and off the court, we're thrilled to offer to help keep them energized and fueled up with our health-focused drink, which is not just an energy drink, but a whole lifestyle."