Every day, more than 150 million Americans fuel their lives with coffee. According to the National Coffee Association, 62% of Americans drink coffee every day, and seven out of 10 drink it every week. But what if there was a healthier caffeinated beverage to start the day with? That’s the question Super Coffee Founder and Chief Operating Officer Jordan DeCicco asked back in his college days. In his quest for a healthier caffeinated beverage, the idea for his better-for-you enhanced coffee brand — Super Coffee — was born.
“While I was a freshman studying business at Philadelphia University, after running sprints and lifting weights at 5 a.m. basketball practices, I struggled to find the energy boost for my classes,” he recounts. “I turned to campus vendors for coffee but only found ready-to-drink (RTD) Starbucks Frappuccinos, complete with 31 grams of sugar and 37 grams of carbohydrates, making the option a nonstarter. So, from my dorm room, I took to brewing my own coffee with strength-boosting protein and coconut oil.”