For years, dairy-alternative beverage manufacturers worked to educate consumers about the benefits of their offerings. Today, those beverages have become mainstream, signifying a new era for the dairy category.
“The rise and disruption of plant-based dairy alternatives have been steadily building for many years,” explains Dewey Warner, research analyst for London-based Euromonitor International, in a Natural Products Insider article. “Most notable is the category’s recent evolution, from a rapidly growing upstart sector to one with widespread availability and mainstream appeal. In a way, this signals the onset of the second generation of plant-based alternatives, beyond merely acquainting Americans with the idea of consuming plant-based products and focused on expanding the sector to new frontiers and diversifying its offerings.”