Although the mass merchandiser channel has been driven by this year’s broader economic recovery, consumers are taking advantage of the channel's one-stop-shop format and improved capabilities to deliver groceries and other products.
Jacqueline Hiner, senior analyst, and Brigette Thomas, lead analyst, at Los Angeles-based IBISWorld, note that as other online platforms, particularly Amazon.com, rapidly have improved their capability to deliver groceries and a variety of other products, mass merchandisers have been driven to offer similar services from online platforms.