Seattle-based Jones Soda Co. announced a new series of augmented reality (AR) labels featuring the widely recognized fortune teller character Zoltar reading humorous fortunes in short videos triggered by the Jones Soda app and a phone camera. The series follows last summer’s debut of Jones Soda AR labels showcasing extreme athletes and artists in action.
Hitting store shelves in the United States and Canada this month, the new labels were made possible by an agreement with Zoltar brand owner Characters Unlimited and its licensing agency, Firefly Brand Management. The labels will appear on Jones Soda’s top-selling Orange and Cream, Cream Soda, Berry Lemonade, Root Beer and Green Apple flavors, extending the company’s strategy of utilizing AR to provide a unique vehicle for brand storytelling as well as a compelling way of engaging with younger consumers.