California vintner aims to cultivate ultimate 2021 Friendsgiving
Hopland, Calif.-based Fetzer announced its Thanksgiving campaign ahead of its key selling period. Developed with media agency Cutwater, Here's to #Friendsgiving offers a 2021 take on Fetzer's traditional Thanksgiving campaigns, as America's most diverse generation yet comes to the table with new ways to connect and with new favorite foods, the company says.
As Fetzer's new campaign draws inspiration from the reality that this year's Thanksgivings will look different, amidst a time of shifting cultural norms and ongoing social distancing, it highlights the possibilities this moment affords and underscores the beauty of celebrating differently — be it with a meat-free Thanksgiving, a socially distanced potluck with friends, or any other inspired riff on the traditional occasion, the company adds.