Smirnoff ICE teams up with Mario Lopez to celebrate anniversary
Consumers 21 years and up can celebrate with flavored malt beverage for next 21 years
As Smirnoff ICE, a brand of New York-based Diageo North America, is celebrating its 21st birthday, it is teaming up with actor and host Mario Lopez to give one winner Smirnoff ICE for the next 21 years.
Just like people 21 years and older, who celebrated the new millennium with Smirnoff ICE in hand 21 years ago, the brand is here to celebrate its big 2-1 birthday in style by giving one adult winner the ultimate gift: a cash prize of $10,000 to cover the cost of their Smirnoff ICE for the next 21 years, the company says.