TRU Light, the first beer from TRU Colors, hits shelves in North Carolina
Partnering with Molson Coors, TRU Colors plans to distribute nationally by 2023
Wilmington N.C.- based brewery TRU Colors released its first brew: TRU Light. The product will hit shelves across the state by the end of October, with plans to distribute regionally in early 2022 and scale nationally by 2023, the company says.
Founded by innovators in the beer industry and rival gang leaders of the Bloods, Crips, GD and BD, TRU Colors, with its mission statement to unite communities to stop violence and divisiveness, created a sustainable business model that provides active gang members with economic opportunities, the company says.