Generally speaking, health and wellness is a top priority for consumers. As a result, they continuously are seeking out food and beverage products they can feel good about — both mentally and physically. One such category this trend is significantly impacting is sports and performance beverages.
According to Chicago-based Mintel’s February report “Sports and Performance Drinks,” sales for the sports and performance category totaled more than $10.7 billion in 2020, and is expected to surpass $13.5 billion by 2025, an increase of 26%.