C4 Energy launches Starburst candy collaboration line
Talent partners to serve as C4 Energy Flavor Expert Ambassadors
C4 Energy, a brand of Nutrabolt, Austin, Texas, announced an innovative partnership with Mars Wrigley to launch four new STARBURST candy-inspired flavors: Strawberry, Cherry, Orange and Lemon.
Connected by a universal need for fun, C4 Energy and Mars Wrigley, the maker of STARBURST brand, collaborated to perfect flavors that will excite both brands' loyal audiences, the companies say. By tapping into talent partnerships, pop-culture moments, and the popularity of the STARBURST candy, C4 Energy is beginning to roll out these new juicy flavors nationwide just in time for Halloween.