Winner to receive cash payout equivalent of one 12-pack a week for 60 years
This holiday season, Heineken, a brand of White Plains, N.Y.-based Heineken USA, is spreading cheer over holiday beers by offering consumers a chance to win a lifetime supply of Heineken beer.
Beginning Oct. 1, the on- and off-premise Scan-to-Win consumer engagement promotion featured on point-of-sales (POS), encourages consumers to purchase a Heineken Original and register for their chance to win Heineken for life.