Dr Pepper Tuition Giveaway Program Takes to TikTok
The #IDeserveTuitionContest runs through Oct. 13
Dr Pepper, a brand of Keurig Dr Pepper (KDP) Plano, Texas, announced its annual Tuition Giveaway program, accepting entries exclusively via TikTok. To date, the Dr Pepper Tuition Giveaway has provided more than $12 million in tuition to deserving students across the country.
By hosting entries on TikTok this year, the brand invites students to tap into their creativity reaching them on a platform in which they are highly engaged. Students can win up to $100,000 in tuition during the 2021-22 college football season.