American consumers seem to be having a love affair with ready-to-drink (RTD) cocktails. According to data from Chicago-based Information Resources Inc. (IRI), premixed cocktail dollar sales were up more than 62%, totaling $711.8 million, for the 52 weeks ending June 13 in total U.S. multi-outlets. Case sales also exhibited a strong performance being up 51.6% during this timeframe.
Members of the beverage community have taken notice of this impressive growth for this beverage alcohol segment.