Social campaigns taps reality TV stars, digital spot highlights joy of reuniting
Following the successful launch of BACARDÍ Spiced Rum in September 2020, BACARDÍ Spiced is toasting to the change of the season with the debut of two new campaigns. BACARDÍ Spiced will embark upon a cheeky new social campaign, Captains Choose BACARDÍ Spiced, by enlisting the help of fan-favorite captains and crew members from a well-known reality TV yachting show. The rum brand also will unveil a new digital ad spot called "Domino," which visualizes how BACARDÍ Spiced can inspire a domino effect at a party, enticing partygoers to do what moves them.
To launch Captains Choose BACARDÍ Spiced, BACARDÍ has enlisted the help of Captain Glenn Shephard, as well as standout yachties Kate Chastain, Malia White, Colin Macy-O'Toole and Bobby Giancola ― all fan favorites on the Bravo TV show “Below Deck ― who will prove that it's high time to bench the captain, the company says. These reality stars will playfully showcase their natural inclination to BACARDÍ Spiced on social media, encouraging their loyal followers to trade up to BACARDÍ Spiced to solidify the variant as the best spiced rum on the market.