Venus Williams launches Happy Viking Superfood Complete Plant Nutrition
Drink mixes currently available direct-to-consumer, Amazon
Tennis champion and entrepreneur Venus Williams in partnership with beverage innovator Dyla Brands, New York, announced the launch of her newest product under the Happy Viking umbrella: Happy Viking Superfood Complete Plant Nutrition.
Transitioning to a plant-based diet and focusing on healthy nutrition changed the future of Williams’ career after she was diagnosed with an autoimmune disease in 2011. Following Happy Viking’s inaugural launch of shakes in December 2020, Williams and the team wanted to extend the product line by going beyond the standard protein powder or meal replacement. Williams and Happy Viking curated a formula to provide nutritional needs in an easy-to-use powder and with a taste that’s plant-based, and that consumers will love, the company notes.