PSAs feature pro football players taking trash to recycle bins
Pepsi, a brand of Purchase, N.Y.-based PepsiCo, launched Pepsi Trash Talk, an interactive sustainability platform aimed at teaching consumers the ins and outs of recycling, with the help of an all-star lineup of trash talking NFL athletes. A series of mini public service announcements (PSAs) feature pro players in all their competitive glory ― taking the trash talk from the field to the recycling bin.
With the 2021 NFL season in full swing, consumers will be enjoying their favorite game day eats and Pepsi from week to week, the company notes. To encourage fans to properly recycle their bottles and cans post game day, Pepsi Trash Talk is here to explain the process.