evian, Rothy’s partner for collection made from water bottles
Tennis-inspired collection will be created from evian bottles collected at 2021 U.S. Open
Danone’s evian water and Rothy's announced a new partnership to repurpose evian water bottles collected this September into a limited-edition, tennis-inspired capsule collection created by Rothy's. With a shared mission to keep plastic waste in the economy and out of nature, evian and Rothy's will transform evian bottles collected between Aug. 30 and Sept. 12 from the U.S. Open Tennis Tournament, which evian sponsors, into a first-of-its-kind capsule collection that will debut in September 2022.
Each September nearly 10 tons of plastic generated at this annual event is diverted away from landfills via recycling. This year, evian and Rothy's are working together in finding their own circular solution for some of the diverted waste. Their goal is to give the evian bottles collected from the event a chic second life as part of a capsule collection of court-side essentials, made using Rothy's low waste, circular-focused manufacturing method, the companies say.