MTN DEW turns to sister brand for latest innovation
MTN DEW FLAMIN’ HOT available exclusively on virtual shelves
MTN DEW tapped fellow PepsiCo brand, CHEETOS, to unlock the cult-favorite taste of FLAMIN' HOT to create the first-ever beverage combining the sweet, citrus DEW with a new spicy goodness, the company says.
"As a brand, DEW has a rich history of experimenting with new flavors our fans love. We certainly had them in mind when we developed the FLAMIN' HOT beverage," said Matt Nielsten, senior director of marketing at PepsiCo, Purchase, N.Y. "This is one of our most provocative beverages yet, and we're excited for DEW Nation to taste the unique blend of spicy and classic sweet citrus flavor of MTN DEW."