Clinical psychologist and author Anne Wilson Schaef is known for the quote, “Good health is not something we can buy. However, it can be an extremely valuable savings account.” Today, consumers are filling their “savings accounts” through various functional foods and beverages, while still prioritizing taste.
“Health is the new wealth. With that said, consumers are much more aware of their health and wellness goals after experiencing a pandemic,” says Ana Arakelian, head of public relations and communications at Sweegen, Rancho Santa Margarita, Calif. “They are looking for beverages that are indulgent, but also have an edge for supporting health functions such as energy, stress reduction and beauty. To align more on the healthy side, they are moving away from artificial ingredients and gravitating to products designed with natural, clean and healthy ingredients such as stevia sweeteners.”