Listening to one’s gut is important. OLIPOP Co-founder and Formulator Ben Goodwin and Co-founder David Lester did just that when they parlayed the lessons learned from formulating, launching and selling their line of water kefir-based sodas (Obi Probiotic Soda) in 2016 into their newest beverage start-up: OLIPOP.
Founded in 2018 in Oakland, Calif., OLIPOP combines the benefits of prebiotics, plant fiber and botanicals to support one’s microbiome and benefit digestive health. In just three years, this “New Kind of Soda” is disrupting the carbonated soft drink (CSD) industry with a drink that’s as good for your digestion as it is delicious, the company says.