Although the Tokyo 2020 Olympic Games concluded Aug. 8, the iconic event reminded viewers about the versatility and flexibility that these athletes possess physically and mentally. In the beverage market, the diverse need states of consumers is encouraging original equipment manufacturers (OEMs) to ensure that their machines are able to be just as flexible and versatile.
“Labeling materials are always evolving ― thinner, easier to recycle, easier to shrink, etc.,” says Justin Slarks, director of marketing at Sleeve Seal, Little Rock, Ark. “All the changes in materials require changes on the machinery side to accommodate application of new substrates.”