For consumer packaged goods, sustainable packaging has evolved beyond a “buzzword” that people throw around to becoming part of the ethos for legacy and emerging brands. However, the future of this product attribute seems to hinge on brand owners better communicating the packaging’s sustainability aspects to consumers.
In a new survey by SK Group, which polled 1,500 U.S. adults in May on their attitudes about sustainable packaging, the research found that less than two-in-five Americans (38%) say they are completely confident they are recycling correctly at home.