New package supports expansion into the hospitality industry
The Alkaline Water Co. Inc., Scottsdale, Ariz., and The Clean Beverage Co. announced that it is expanding its eco-friendly aluminum product line with a new 750-ml (25.3-ounce) bottle. Soon to be offered by Alkaline88 as a new product to its 75,000 existing retailers, this larger, fully recyclable white aluminum bottle also will be a featured product for the company’s strategic expansion into the hospitality industry which includes hotels, restaurants, universities, fitness centers, and airports.
“On-premise bottled water consumption is a billion-dollar-a-year market that has very few alkaline water offerings. We expect to change that in a hurry,” stated Ricky Wright, president and CEO of the Alkaline Water Co., in a statement. “Alkaline88’s new 750-ml, fully recyclable and refillable aluminum bottle will be a flagship product for our strategic expansion into the billion-dollar hospitality channel. The Alkaline Water Co. recently hired Gary Bliss as our new director of hospitality. He has decades of experience and a phenomenal track record in the industry. He has already approached numerous on-premise establishments where our 750-ml white aluminum would be an ideal eco-friendly product for their venues. Consumers will soon be able to enjoy Smooth Hydration at hotels, bars, restaurants, gyms, and other popular on-site venues. As we roll out our first ever traditional marketing campaign, we know that more customers will be looking for Alkaline88 as their water of choice.