Due to pandemic-level concerns this past year and a half, it seems no consumer is “immune” to exploring new ways to boost their overall health. As immune health has taken center stage, beverage brands have noticed. As a result, many are taking functional dives into formulating with ingredients shown to support a healthy immune system and overall health.
Morristown, N.J.-based PLT Health Solutions’ (PLT) June 2020 Immune Health report states that, in the 60 days prior to June 2020, consumer demand for immune health ingredients was up 6%, plant-based nutrition was up 3%, respiratory support was up 5%, cognitive health was up 3% and bone and joint health was up 1%.