Functional beverage innovator LIFEAID Beverage Co., was born in Santa Cruz, Calif., from its founders’ passion for fitness and health. Vehement about getting people off of high-sugar, high-caffeine beverages, the founders started LIFEAID in 2011, which over the past 10 years, has successfully expanded its portfolio globally to include products that support overall wellness — and they’re just getting started.
“Our inspiration comes from our own family, friends, brand athletes and consumers,” says Emily Sommariva, chief marketing officer of LIFEAID Beverage Co. “We create products for people who are obsessed with living active, healthy lives and are conscious about what they put into their bodies.”