This website requires certain cookies to work and uses other cookies to help you have the best experience. By visiting this website, certain cookies have already been set, which you may delete and block. By closing this message or continuing to use our site, you agree to the use of cookies. Visit our updated privacy and cookie policy to learn more.
This Website Uses Cookies
By closing this message or continuing to use our site, you agree to our cookie policy. Learn More
This website requires certain cookies to work and uses other cookies to help you have the best experience. By visiting this website, certain cookies have already been set, which you may delete and block. By closing this message or continuing to use our site, you agree to the use of cookies. Visit our updated privacy and cookie policy to learn more.
Beverage Industry logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Beverage Industry logo
  • NEWS
    • Top 100 Beverage Companies
    • 2023 Beer Market Report
    • 2023 Truck Report
    • State of the Beverage Industry
    • 2022 Executive of the Year
    • 2022 Wholesaler of the Year
  • CATEGORY FOCUS
    • Carbonated Soft Drinks
    • Bottled Water
    • Juice & Juice Drinks
    • Sports Drinks
    • Tea and Coffee
    • Energy Drinks & Shots
    • Alternative Drinks
    • Beer
      • Beer Market Report
      • Craft Beer Report
    • Wine & Spirits
    • Cannabis Beverages
    • Plant-Based Beverages
  • R&D
    • Beverage R&D Features
    • Ingredient Spotlight
    • Beverage R&D News
  • PACKAGING
    • Packaging Material
    • Packaging Equipment
    • New Packages
    • The Packaging School
  • OPERATIONS
    • Plant Focus
    • Distribution
      • 2023 Trucks Report
    • Supplier News
  • PRODUCTS
    • New Products
      • Featured Products
    • Product Poll
    • New Product Submission Form
  • DIRECTORIES
    • Annual Manual
    • eBook
    • Take a Tour
    • Contract Packaging Guide
  • MORE
    • Channel Strategies
    • Classifieds
    • Custom Content & Marketing Services
    • eNewsletters
    • Events
      • BevOps Fleet Summit
      • Membrane Technology Forum
      • The Beverage Forum
    • Market Insights
    • Market Research
    • Polls
    • Store
    • Sponsor Insights
    • White Papers
  • MEDIA
    • Interactive Product Spotlights
    • Podcast
    • Videos
    • Webinars
  • EMAGAZINE
    • eMagazine
    • Archived Issues
    • Contact
    • Advertise
    • Subscribe

You have 0 Articles Left This Month. Register Today for Unlimited Access.

Beer
Cover Feature

Hard seltzers comprise 7% of total beverage alcohol

Large and small companies invest in hard seltzers

By Barbara Harfmann

The Calypso-inspired song “Feeling Hot Hot Hot” by Montserratian musician Arrow has people dancing and singing along to “Ole ole – ole ole, hot, hot, hot” as it extols party people to join the celebration. Recognizing a good thing, over the past 25 years the fun party song has been played on cruise ships and re-released by countless artists including Buster Poindexter and His Banshees of Blue and Puerto Rican reggaeton artist Don Omar. Within the beverage category, hard seltzers are sizzling “hot hot hot,” with dollar sales of $4.3 billion and a nearly 70% year-over-year (YOY) growth for the 52 weeks ending June 13, according to data from Chicago-based Information Resources Inc. (IRI).

Scott Scanlon, executive vice president for BevAl Vertical at IRI, notes that the ready-to-drink (RTD) hard seltzer category had experienced triple-digit growth from 2018-2020, with no signs of cooling down. “Total hard seltzers are up 33% in 2021 and had $0.5 billion in growth year-to-date thru June 20, 2021,” he says. “They are now a 7% share of total beverage alcohol (TBA) dollars with sales totaling $2.1 billion. This was despite the cycling COVID panic buying/channel shift in 2020.

You have 0 complimentary articles left.

Register for free today to continue reading!

Already have an account? Sign in here.

Privacy Policy
Subscribe For Free!
  • eMagazine Subscription
  • Beverage Industry Insider eNewsletter
  • Online Registration
  • Manage My Preferences
  • Subscription Customer Service

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the Beverage Industry audience. All Sponsored Content is supplied by the advertising company. Interested in participating in our Sponsored Content section? Contact your local rep.

close
  • Organic Vitamin C
    Sponsored byApplied Food Sciences

    The Next Move in Organic Vitamin C

  • Functional Beverage Trends in 2022
    Sponsored byApplied Food Sciences

    Five Functional Beverage Trends in 2022

  • AmaTea® Max
    Sponsored byApplied Food Sciences

    This Amazonian 'Super-Leaf' May Help Gaming Performance

Popular Stories

Budweiser_HarleyDavidson_900.jpg

Budweiser, Harley-Davidson launch cans to celebrate centuries of American craftsmanship

TwistedTea_RocketPop.png

Twisted Tea unveils iconic Rocket Pop flavor in time for summer

VizzyOrangeCreamPop_900.jpg

Vizzy Hard Seltzer debuts Orange Cream Pop variety

BI 6/21 Editorial webinar

Poll

Retail Coffee Segment

What retail coffee segments will fare well into the next year?
View Results Poll Archive

Products

Impact on Food and Beverage Innovation - Coronavirus (COVID-19) Case Study

Impact on Food and Beverage Innovation - Coronavirus (COVID-19) Case Study

See More Products

Get our new eMagazine delivered to your inbox every month.

Stay in the know on the latest beverage industry marketplace trends.

SUBSCRIBE TODAY!
  • More
    • Subscribe
    • Annual Manual
    • Connect with BI
    • Editorial Guidelines
    • eNews
    • Featured Products
    • Food & Beverage Brands
    • List Rental
    • New Products
    • New Product Submission Form
    • Polls
    • Reprints
    • Survey And Sample
    • Want More?
    • Privacy Policy
  • Exclusives
    • Beer Market Report
    • White Papers
    • Videos
  • Privacy
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY
    • UPDATE MY PREFERENCES

Copyright ©2023. All Rights Reserved BNP Media.

Design, CMS, Hosting & Web Development :: ePublishing