In the Sesame Street episode “Healthy Food,” Cookie Monster and Wyclef Jean rap “Healthy food, boy it taste so good. Me one healthy dude, ’cause me eat healthy food.” As consumers have taken a greater interest in their immune system, food and beverage manufacturers are incorporating the healthy ingredients that consumers’ desire.

Citing an April 2020 report from FMCG Gurus titled “Twelve Step Guide for Addressing COVID-19 in 2020 and Beyond,” Micah Greenhill, beverage marketing director at Chicago-based ADM, explained that 57% of global consumers report increased concern about their immune system because of COVID-19.