In the past year, the secondary packaging market has been influenced by hot-button trends such as sustainability and SKU proliferation. Meeting the demands of these trends has led many brands to revisit their secondary packaging. Yet, experts note that manufacturers will need to balance the competing needs of the eCommerce and retail channels, along with consumer preferences, which often requires a new approach to secondary packaging.
In its “2020 Secondary Packaging Trends” report, Herndon, Va.-based PMMI Business Intelligence reports that, whether it’s expanding SKUs to changing consumer desires, manufacturers need to be ready to address industry drivers with secondary packaging strategies that fit the times.