The way wine and spirits are made and marketed has continued to shift and change over the past several years. However, when broken down into their separate categories, the wine category has been inundated with current and new brands, which experts note has had an impact on the category in the past 12 months.
In Beverage Industry’s February eMagazine, Carolyn Lemoine, senior project director for New York-based Beverage Marketing Corporation (BMC), noted that the U.S. wine market for domestic and imported wines had been flattening out over the past several years, culminating in a slight downturn in volume in 2019.