In the fast-moving consumer packaged goods (CPG) market, consumers’ evolution in beverage choice has helped energy drinks “rise up.”
“The energy drink category is a strong performer within the wider non-alcoholic beverage industry, outpacing growth in other beverages,” states Chicago-based Mintel in its May 2020 report “Energy Drinks: Including Impact of COVID-19 – US.” “Combined energy drink and energy shot sales now surpass $14 billion, with sales projected to reach $20 billion by 2024.”