Brand moves beyond refreshment to include more vitamins, antioxidants
ROAR Organic, Bethlehem, Pa., announced a new recipe for its line of beverages, which are now fortified 100% daily value of energy and immunity vitamins B5, B6, B12 and C, as well as antioxidant vitamins A and E, and electrolytes from coconut water.
The move was made following market research showing ROAR consumers are actively seeking vitamins and antioxidants at a higher level than electrolytes alone. The new Complete Hydration solutions are already hitting store shelves nationwide, with a bold new packaging design that grabs attention at shelf-level.