In a game of chess, the results are binary — there’s one clear winner and one clear loser. One distiller in the heart of the Kentucky Bourbon Trail, Green River Spirits Co. is “winning the game” on two fronts in the competitive world of spirits. Green River not only distills award-winning whiskeys and bourbons for its own bar and local distribution but creates private-label spirits and labels for dozens of clients annually.
Nestled on a 26-acre campus in the rolling hills of Owensboro, Ky., Green River Spirits Co. is a brand creation company with a leadership team that includes eighth-generation distiller and Master Distiller Jacob Call, CEO Simon Burch and a 20-member team within the 100+ person organization. The new product development experts are dedicated to “bringing brands to life” in a multitude of ways: with retailers, inside agencies or leading global wine and spirit supplier companies, explains Cathy Steen, chief commercial officer (CCO) at Green River.