NV Group, one of India’s largest and most successful distillers and brewers, announced the establishment of NV Group USA and the appointment of Mike Ginley as president of the new venture. Ginley is a widely recognized beverage industry executive with a track record of success building premium spirits brands in large multi-national organizations as well as entrepreneurial companies. Under Ginley’s leadership, NV Group USA’s mission is to build the company’s portfolio of premium beverage brands in the U.S. starting with the 2021 launch of SMOKE LAB VODKA.
NV Group USA is building a 24-person full-time sales team to manage key accounts and support a network of national distributor partners. In addition, NV Group India is investing $10 million in annual U.S. marketing support to drive trade push and consumer pull through advertising, POS visibility, consumer sampling, PR and social media.