SodaStream, Laverne Cox partner in support of Pride month
Animated film starring Cox, limited-edition SodaStream kits released as part of campaign
SodaStream, a brand of PepsiCo, Purchase, N.Y., released its 2021 campaign in support of Pride month. The brand has teamed up with Emmy-nominated actress and prominent trans advocate Laverne Cox in a animated film entitled, “Rainbow Story.”
The film stars Cox as a superhero and takes us through key moments in her life, beginning with a live action sequence and transitioning into animation as Cox’s story unfolds. We see her evolve from childhood and the challenges that brought into the strong accomplished woman she is today, taking part in major milestones for LGBTQI+ rights and celebrating her personal achievements, some of which were a first for the trans community all over the world. The video leaves viewers with a message from Laverne encouraging people to proudly share their own rainbow story.