In Gloria Gaynor’s 1978 rock anthem “I Will Survive,” she sings about surviving heartache and “having all my life to live, and having all my love to give and I’ll survive.” In an unprecedented year of shutdowns and limited access to breweries, taprooms and tours, craft breweries have had to pivot and get creative “to survive” and keep revenue streams flowing.
eCommerce and Direct-to-consumer (DTC) beer shipping, where legally permissible, was part of the solution, with 84% of regular craft beer drinkers desiring to be able to legally purchase beer via DTC shipping to their homes. Additionally, 73% of regular craft beer drinkers say the pandemic has increased their interest in purchasing craft beer via DTC shipping.