Retailer’s trends council highlights plant-based products, ingredients for this summer
Whole Foods Market, Austin, Texas, revealed its first-ever plant-based trend predictions, with nut-based cheese alternatives, banana blossoms and creamy cashew dips topping the list. Looking ahead to summer and beyond, the grocer’s Trends Council pooled members’ industry knowledge, product-sourcing expertise and hands-on work with emerging and existing plant-forward brands to inform the predictions.
The choice to highlight plant-based predictions comes at a time when shoppers are focusing on eating more plants. According to a recent study by The Hartman Group, nearly half (48%) of consumers look for products labeled as “plant-based.”