Ginger beer brand expands into Walmart with mixer sets
Reed’s Inc., Norwalk, Conn., announced the launch of its flagship Extra Ginger Beer in 12-ounce cans led by the expansion into more than 1,600 Walmart Mixer Sets, marking a secondary shelf placement for Reed’s.
“We’re excited to introduce America’s No. 1 Ginger Beer in cans. This new format brings value and opens the door for growth opportunities with current retail customers, including Walmart,” said Norman E. Snyder, CEO of Reed’s Inc., in a statement. “It also satisfies an increasing consumer demand for canned packaging, and provides entry to many additional retail channels. For customers, this innovation expands the Ginger Beer mixer set by now making available an all-natural, premium Ginger Beer in recyclable cans. The expansion of Reed’s Ginger Beer into 12-ounce cans is the next step in the company’s strategy to increase retail presence in mixer sets, liquor stores and on-premise channel accounts across the country.”