In the fast-moving consumer packaged goods (CPG) market, packaging waste continues to be a growing concern for stakeholders and consumers alike. Given this challenge, brand owners are investing in collection and recycling systems to reduce this waste. Yet, some brands are taking a different approach by employing packaging materials that have a reduced long-term impact on the planet.
Paper- and corrugated-based cartons are offering beverage-makers an alternative designed to support sustainability. An adopter of this movement is Holland, Mich.-based Boxed Water Is Better.