Current industrial and media focus have been on the constantly changing supply chain ― what is changing and why? Needless to say, research into various industries, including the massive beverage arena, reveals more detailed analyses are being made of each phase of the supply chain, the tasks and costs involved and to identify (and prevent) serious real-time problems.
From an operations perspective, one general and obvious conclusion about shortages surfaces because materials have not been available to produce required goods. Beverage producers/distributors, and only distributors, fortunately, do not have that as a near-term issue. However, they are challenged by an operating function traditionally and generally referred to as warehousing.