Molson Coors unveils Proof Point Spirited Seltzers in time for summer sipping
RTD seltzers made with real spirits, splash of real juice
Proof Point Spirited Seltzers, a brand of Molson Coors Beverage Co., Chicago, released a new line of hard seltzers made with real spirits and a splash of real juice. Available in 27 states, the new ready-to-drink (RTD) seltzers were developed for hard seltzer drinkers who prefer a top-shelf, authentic experience that is just as real as they are, the company says.
“When we looked at the seltzer category, there was an element of ‘realness’ missing. We wanted to create a product that brings you those high-quality ingredients and a brand that celebrates those bold enough to be real,” said Jamie Wideman, vice president of Molson Coors Innovation, in a statement. “Naturally, we were drawn to collaborators who are known for being unapologetically and refreshingly themselves, so that together, we could shake up seltzers in a major way.”