Summer’s here and with more consumers being vaccinated, the long-awaited return to bars, restaurants, wineries, taprooms and tours is anticipated. In fact, CGA’s Channel Strategy Study, which delves into 11 different on-premise channels, notes that the “size of the prize opportunities,” post-COVID-19, are huge. The No. 1 on-premise channel is local neighborhood restaurants, with 59% of consumers stating they will return, followed by casual dining chains, with 52% of respondents indicating it as such.
CGA’s study also found that neighborhood bars, the No. 1 drinking channel and No. 3 on the on-premise list, also are showing a positive outlook for summer 2021 and beyond. But, what will bar-goers be drinking when they figuratively “belly up to the bar?”