Southern Glazer’s to distribute Kendall Jenner’s 818 tequila brand
Roll out set for California with additional states to follow throughout summer
Southern Glazer's Wine & Spirits, Miami and Dallas, has signed a national alignment agreement with 818, the award-winning, hand-crafted tequila brand founded by Kendall Jenner. Produced in Jalisco, Mexico, the brand has created as much marketplace buzz for its 16 blind tasting awards as it has from its famous owner.
As part of a new generation of female entrepreneurs in the spirits industry, Jenner wants to create a company focused on producing tequila that appeals to a fresh generation of tequila drinkers, interested in a more casual, social, natural experience and produced by a distillery that places a high priority on social responsibility.