With life taking a drastically different turn this past year, beverages have provided consumers with the chance to indulge as some of their other favorite indulgences were stripped away. Yet, conditions keeping health in-focus have kept better-for-you trends in the mix.
Taking account of consumers’ health-and-wellness focus, Catherine Armstrong, vice president of corporate communications at Comax Flavors, Melville, N.Y., says that the flavor supplier has tapped into a bit of innovation.